Hello there!

I'm Renée Tovar, a creative who conceptualizes and directs fashion films, photoshoots, content creation, and immersive experiential activities for clients and agencies with a knack for beautiful visuals and entertaining stories.

With over 14 years of experience, I've transitioned from my roots as a Graphic Designer to assume the role of Creative Director. I guide the entire creative process and lead teams to achieve beautiful and tangible results.

My professional journey has led me through esteemed advertising agencies like Publicis, Ogilvy & Mather, Bush|Renz studio, and PACO Collective, where I contributed to creative campaigns for major brands such as Nestlé, Diageo, Coca-Cola, ComEd, and Interscope Records, among others.

Beyond agency life, I co-founded Spotdly, an Interactive Creative Studio, where, as a Creative Director, I steered projects to secure recognition in industry-leading competitions like awwwards.com and CSS Design Awards and helped secure clients such as PepsiCo, GP Batteries, Flor de Caña, and Oscar Carvallo.

After the onset of the pandemic, I made the strategic decision to step out of my role at Spotdly and embark on a new chapter as a solopreneur. While continuing to collaborate closely with my Spotdly team as a partner Creative Director, I expanded my horizons by venturing into independent creative direction. This transition has allowed me to diversify my partnerships, working with various agencies and studios such as Enthuse, Inspira, and c/olabworks. As a solopreneur, I've had the privilege of shaping content generation creative for brands like MUSH and developing comprehensive Brand Toolkits for renowned names such as SKYY Vodka, Don Julio, and Smirnoff.

I value collaboration, working towards creating environments that foster both creativity and innovation and developing projects I genuinely feel proud of.

That being said, let’s work together!