Elevating Mush's Digital Presence & Event Strategies

Finding a brand that resonates deeply with you can be a rare gem. For me, that gem is Mush. Not only do I love their products, but I’m also a fan of their brand.

The talented team from c/olabworks approached me to join their Content Fractional Leadership team. In that role, I collaborated closely with Mush's and c/olabworks' creative minds. Together, we embarked on brainstorming sessions, weaving together imaginative concepts to showcase Mush's essence and value.

In that journey, I helped translate these ideas into actionable briefs, ensuring clarity and alignment for our team of content creators, and I also had the chance to direct and create content myself. It was a collaborative effort, and the synergy between Mush's brand ethos and c/olabworks' strategic guidance was a great match.

Across platforms like TikTok, Instagram, and newsletters, we worked hand-in-hand to bring these ideas to life, infusing each piece of content with Mush's personality.

One particular highlight of our partnership was strategizing how to capture Mush's vibrant presence at events, create memorable experiences that resonated with attendees, foster genuine connections, and spread awareness of Mush's delicious offerings.