Hive &Colony Winter-spring

MAKE IT HAPPEN

MAKE IT HAPPEN •

SEASON RHYTHMS: ETHOS OF ELEGANCE

Fashion has always been an area that deeply fascinates me. Before deciding to study graphic design, I wanted to study fashion design. Clothing is such a beautiful form of expression for me. You can say SO much about yourself with the pieces you wear, the accessories you choose, and the color palette you put together, consciously or subconsciously. When I got the chance to work on Hive & Colony’s fashion film and photoshoot Creative Direction, I got so excited! This was the perfect mix of my craft and theirs. A match meant to be.

I had the opportunity to work with the amazing team from Spotdly, and we came up with the concept of Season Rhythms: Ethos of Elegance. We envisioned this being a three-act film where, through temperature and visuals, we would go from winter to spring. Additionally, we had this vision of creating original music for the film, so we teamed up with Odiseas, and he and his team created the perfect song for it: "Make it Happen."

Credits:

Song: ‘Make it Happen’. Music & Lyrics by Odiseas, Produced by David Dzujna

Hive & Colony: Chief Marketing Officer: Marianella Mace. Head Of Product Development & Design: Brittanie Gigler. Photography and Videography Assistant: Max Sechrest

Creative Direction / Art Direction: Renée Tovar

Spotdly: VP Creative: Cesar Cabrera. Associated Creative Director: Mariángeles Rocha. Producer: Valentina Jimenez

Filmmaker: Daniel Eguren. Photographer: Natalia Tirado

Hair & Makeup: Daniela Perez/Eunice Russell. Production assistant: Pedro Rodriguez

Models: Odiseas, Dan Dexter, Kadeem Samuel, Zach Whiteley

Behind the scenes.

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