The Fizz House — A bold, witty, and fully immersive Pepsi booth during the Burger King Convention.

Every year, PepsiCo attends the Burger King Convention and creates an experience for their booth.

Well, this year was extra special because it was officially the comeback, the one where you got to see people again, interact with them, and spark conversations IN REAL LIFE! So, we thought of a welcoming and exciting concept for this comeback: The Fizz House. A bold, witty, and fully immersive Pepsi booth for people to have fun, connect, and leave the space with fizzing memories.

Spotdly asked me to take over this project's creative direction. I was in charge of putting the team together, bringing the best out of them by overseeing the conceptualization and making sure we came up with actionable yet fun ideas, planning, and supervising the overall project from conceptualization to activation, ensuring we hit the client's goals while maintaining our core concept.

I am grateful to have worked with this fantastic team again. I am incredibly proud of the creativity, hard work, beautiful teamwork throughout the whole process, and, of course, the results.

Read the full case study here: The Fizz House Case Study